On November 5, 2007, the Open Handset Alliance, a consortium of technology companies including Google, device manufacturers such as HTC, Motorola and Samsung, wireless carriers such as Sprint and T-Mobile, and chipset makers such as Qualcomm and Texas Instruments, unveiled itself, with a goal to develop "the first truly open and comprehensive platform for mobile devices". Within a year, the Open Handset Alliance faced two other open source competitors, the Symbian Foundation and the LiMo Foundation, the latter also developing a Linux-based mobile operating system like Google. In September 2007, InformationWeek covered an Evalueserve study reporting that Google had filed several patent applications in the area of mobile telephony.
In July 2005, Google acquired Android Inc. for at least $50 million. Its key employees, including Rubin, Miner and White, joined Google as part of the acquisition. Not much was known about the secretive Android at the time, with the company having provided few details other than that it was making software for mobile phones. At Google, the team led by Rubin developed a mobile device platform powered by the Linux kernel. Google marketed the platform to handset makers and carriers on the promise of providing a flexible, upgradeable system.