In June 2014, Google announced Android One, a set of "hardware reference models" that would "allow [device makers] to easily create high-quality phones at low costs", designed for consumers in developing countries.In September, Google announced the first set of Android One phones for release in India. However, Recode reported in June 2015 that the project was "a disappointment", citing "reluctant consumers and manufacturing partners" and "misfires from the search company that has never quite cracked hardware". Plans to relaunch Android One surfaced in August 2015, with Africa announced as the next location for the program a week later. A report from The Information in January 2017 stated that Google is expanding its low-cost Android One program into the United States, although The Verge notes that the company will presumably not produce the actual devices itself.
In 2010, Google launched its Nexus series of devices, a lineup in which Google partnered with different device manufacturers to produce new devices and introduce new Android versions. The series was described as having "played a pivotal role in Android's history by introducing new software iterations and hardware standards across the board", and became known for its "bloat-free" software with "timely ... updates". At its developer conference in May 2013, Google announced a special version of the Samsung Galaxy S4, where, instead of using Samsung's own Android customization, the phone ran "stock Android" and was promised to receive new system updates fast. The device would become the start of the Google Play edition program, and was followed by other devices, including the HTC One Google Play edition, and Moto G Google Play edition. In 2015, Ars Technica wrote that "Earlier this week, the last of the Google Play edition Android phones in Google's online storefront were listed as "no longer available for sale" and that "Now they're all gone, and it looks a whole lot like the program has wrapped up". In July 2005, Google acquired Android Inc. for at least $50 million. Its key employees, including Rubin, Miner and White, joined Google as part of the acquisition. Not much was known about the secretive Android at the time, with the company having provided few details other than that it was making software for mobile phones. At Google, the team led by Rubin developed a mobile device platform powered by the Linux kernel. Google marketed the platform to handset makers and carriers on the promise of providing a flexible, upgradeable system.